Younger readers are still reading, and in print: 92 percent of 18-29 year-old book readers in the US read in print in 2013, above the average for the population as a whole. What’s more, they aren’t just reading — they are doing so intensely. In a different US survey, a quarter of 16-34 year-olds described books as a ‘passion’, in line with the average for all ages. And their passion is not just for books, but particularly for print copy. Nearly half of 16-34 year-olds agreed that “eBooks will never take the place of real books for me”. Why do millennials show a preference for print books? One UK study found that 62 percent of 16-24s prefer buying print books over eBooks because they like to collect, ‘like the smell’ and ‘want full bookshelves’.
Millennials Still Prefer the Printed Book!
January 18, 2015 |
0 Comments
Comments are closed.
Deloitte
“Deloitte” is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, tax and related services to select clients.
"Prediction"
2015
read more at Deloitte »
© 2014.