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The development of a Student Think Tank designed to change the way our youth understand the value of the Arts & Humanities with the added importance of speaking for and through the Millennials, not to the Millennials. In other words, as higher education is determining how to meet the demands of the 21st century world challenges, we must ask ourselves how our approach to the advocacy of the humanities must change in the face of our audience. The Millennials are more interested in developing ideas that are participatory, collaborative, multimedia and cross platforms. As such, this project brings together a group of students to develop an advocacy initiative (with clear learning outcomes) that speaks to their interests and ways of doing things.