detail of US dollar

A global citizen will work to create value for all parties involved in a business transaction, rather than seeking to exploit one party for short-term gain. For example, he or she cannot accept harmful labour practices in one country for the reason that it benefits customers or shareholders in another.

The notion of “sustainability,” meanwhile – financial, social and environmental – is a recognition that one’s success is tied to that of others, and that one’s business strategy must respond to the interests of multiple stakeholders.

Successful business leaders understand that treating others with dignity and helping them succeed is imperative if they themselves want to succeed over the long term. They do not win by playing one supplier off against another, or by selling products that are harmful to their clients.

They win by innovating, serving and creating. They treat employees, customers, suppliers and investors as partners, not enemies. They change the world by creating products, jobs and returns for investors. They give back to their communities. In the process, they find financial security for themselves and the satisfaction of having made a meaningful contribution.