Younger readers are still reading, and in print: 92 percent of 18-29 year-old book readers in the US read in print in 2013, above the average for the population as a whole. What’s more, they aren’t just reading — they are doing so intensely. In a different US survey, a quarter of 16-34 year-olds described books as a ‘passion’, in line with the average for all ages. And their passion is not just for books, but particularly for print copy. Nearly half of 16-34 year-olds agreed that “eBooks will never take the place of real books for me”. Why do millennials show a preference for print books? One UK study found that 62 percent of 16-24s prefer buying print books over eBooks because they like to collect, ‘like the smell’ and ‘want full bookshelves’.
Millennials Still Prefer the Printed Book!
January 18, 2015 | 0 Comments
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